One of a Kind showcases Beautifully Made African Products

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'Beautifully Made' - the superior range of handmade African gifts by Tangerine Marketing - goes on exhibition at the One of a Kind show from 8- 12 August, 2007 at Gallagher Estate.

According to Tangerine's managing director, Ms Sharon Reed, "This event is a strategic opportunity to position the brand in the arts and crafts retail market with a cause-related marketing campaign directed at women in business; who are decision-makers on corporate gifts, events, conferences, staff awards and artefacts for special occasions.

Tangerine's showcase for 2007 was conceptualised and developed by award-winning exhibition designer, Mr Nicolas de Klerk - known for his contribution in developing South Africa's world-renown Beautiful Things arts and craft exhibition. "Using the G from the Tangerine word - Nicolas created an exhibition stand that extends this new brand's icon from the corporate stationery, swing tags and website www.tangerinemarketing.com.

"Being a new company, with a new logo and product range, Tangerine's 'G' icon was our point of departure to highlight each 'Beautifully Made' product, reinforce the corporate identity as well as mark entry into the arts and craft retail market with the WOW factor at One of a Kind."

The result is a smartly constructed, retro stand that will delight visitors with its beauty, authenticity and style; signatures of the 21st century women that Tangerine celebrates with its "Beautifully Made" collection.

Says Sharon, "The Beautifully Made philosophy reflects each woman who participates in the conception, creation, use and recycling of our products. Beautifully Made is a statement about African women in the 21st century. By purchasing a Beautifully Made product, companies contribute toward rural development programmes in a small way that makes a big difference,"

International public affairs agency, BlackRock Worldcom was appointed by Tangerine to manage this integrated business-to-business campaign. It includes a viral email campaign, media outreach and women in business competition that seeks to define the 21st century woman.

For further information, kindly contact Sharon Reed on 082 578 5077.
(sharon@tangerinemarketing.com)

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